Introduction:
Toyota's recent technical briefing session, titled "Let's Change the Future of Cars," unveiled new technologies that will support the company's transformation into a mobility company. The presentation was divided into three key areas: electrification, intelligence, and diversification.
Electrification Strategy: Toyota aims to pursue a "multi-pathway approach" to electrification, introducing optimal power trains for each region. The company has established the BEV Factory, an organization dedicated to battery electric vehicles (BEVs), which aims to revolutionize the way cars are manufactured and how work is done. Through the integration of next-generation batteries and sonic technology, Toyota plans to achieve a remarkable vehicle cruising range of 1,000 kilometers. The BEV Factory is expected to launch a full lineup of next-generation BEVs globally by 2026, with the goal of providing 1.7 million units out of 3.5 million overall by 2030.
Intelligence Technology: In addition to vehicles and services, Toyota is focused on expanding its connection with society through initiatives like the Woven City project. The goal is to create a future society that leverages the power of technology to transport customers into the future and connect cars to society.
Diversification Technology: Toyota seeks to diversify its business by expanding beyond just manufacturing cars to encompass "society" as a whole. This includes exploring freedom of mobility and diverse energy options to address the varied needs of customers in different regions.
Hydrogen Business Strategy: In the field of hydrogen, Toyota plans to establish the Hydrogen Factory in July, enabling quick decision-making from sales to development and production, all under one leader. The company is focused on promoting business in three key areas:
Localization: Toyota will localize research, development, and production in countries within major hydrogen markets like Europe and China.
Alliances: The company aims to strengthen alliances with leading partners to deliver affordable fuel cells to customers.
Competitiveness and Technology: Toyota will work on innovative evolution of competitive next-generation fuel cell (FC) technologies, including advancements in cell technologies and FC systems.
The hydrogen market is expected to expand rapidly, especially in Europe, China, and North America. Toyota has received offers for external sales of 100,000 fuel cell units by 2030, with most of them being commercial vehicles.
The company is determined to achieve full-scale commercialization of hydrogen fuel cell vehicles and aims to reduce costs by 37% through technological progress, volume efficiency, and localization. By collaborating with partners and receiving offers for 200,000 units by 2030, Toyota plans to further reduce costs by 50% and generate a solid profit while meeting customer and government expectations.
Through these strategies, Toyota is positioning itself as a pioneer in embracing innovative battery EV technology and advancing the hydrogen business, contributing to a more sustainable and environmentally friendly automotive future.
1. What is Toyota's approach to electrification? Toyota is pursuing a "multi-pathway approach" to electrification, which involves introducing optimal power trains for each region. This includes a strong focus on battery electric vehicles (BEVs) through the establishment of the BEV Factory, an organization dedicated to the development and production of next-generation battery EVs. Toyota aims to achieve a vehicle cruising range of 1,000 kilometers through advancements in battery technology and aerodynamics.
2. When will Toyota's next-generation battery electric vehicles be available? Toyota plans to launch a full lineup of next-generation battery electric vehicles (BEVs) globally by 2026. By 2030, the company aims to provide 1.7 million units out of a total of 3.5 million vehicles through the BEV Factory.
3. How does Toyota plan to accelerate the development of hydrogen fuel cell vehicles? Toyota is establishing the Hydrogen Factory, a new organization that will be launched in July, to accelerate the development and commercialization of hydrogen fuel cell vehicles. The Hydrogen Factory will make immediate decisions from sales to development and production, focusing on three key areas: localization of research and development in major hydrogen markets, strengthening alliances with leading partners, and continuous innovation of competitive next-generation fuel cell technologies.
4. What are the key technologies driving Toyota's future cars? Toyota's future cars will be guided by three key technology pillars: electrified technologies, intelligence technology, and diversification technology. Electrified technologies focus on advancing battery electric vehicles (BEVs) and hydrogen fuel cell vehicles. Intelligence technology involves enhancing connectivity, artificial intelligence, and advanced driver-assistance systems. Diversification technology aims to expand Toyota's business beyond just manufacturing cars to include societal aspects such as mobility services and diverse energy options.
5. How is Toyota investing in advanced development and future oriented areas? Since 2016, Toyota has been shifting resources to advanced development fields and investing actively in future oriented areas. As of March 2023, more than half of Toyota's R&D staff and approximately half of the R&D expenses have been allocated to advanced development. Toyota plans to further accelerate this trend in the future to drive innovation in the automotive industry.
6. What is Toyota's vision for the future of mobility and cars? Toyota's vision for the future of mobility revolves around the "Toyota Mobility Concept," which emphasizes electrification, intelligence, and diversification. The company aims to create a future society where cars are not just vehicles but connected entities contributing to a broader societal ecosystem. Toyota seeks to transport customers into the future by leveraging the power of technology and connectivity.
7. Will Toyota continue to prioritize safety and security in its future cars? Absolutely, safety and security remain paramount for Toyota. The company will continue refining its Toyota Safety Sense technologies and delivering safe and reliable features to its customers. Safety is a core value for Toyota, and it will persist in developing cutting-edge technologies to enhance vehicle safety.
8. What is Toyota's commitment to sustainability and carbon neutrality? Toyota is committed to becoming a carbon-neutral company. It aims to achieve a net-zero carbon footprint across its operations, supply chain, and products by 2050. This commitment includes promoting electric and hydrogen fuel cell vehicles, investing in renewable energy, and collaborating with partners to drive sustainability initiatives.
9. How will Toyota adapt its car manufacturing and development for different regions? Toyota plans to pursue "development near our customers" by accelerating localization. As customer needs in each region may differ, Toyota will establish research and development bases around the world to better understand and address regional requirements.
10. What are the key technologies that will differentiate Toyota's electric vehicles and fuel cell vehicles from competitors? Toyota's electric vehicles and fuel cell vehicles will stand out through their innovative battery and fuel cell technologies. The company is continuously advancing its battery and fuel cell systems to achieve higher energy efficiency, longer ranges, and faster charging times, ensuring that their vehicles remain competitive in the rapidly evolving market. Additionally, Toyota's focus on safety, reliability, and seamless integration of intelligent technologies will contribute to its unique offerings in the electric and hydrogen vehicle segments.
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